Use this checklist to help guide your company to a more complete branding and marketing profile. It is in no particular order. Only your professional Brand & Marketing Manager will be able to organize these to best fit your company. If you don’t have a B&MM then get one. Can’t afford one? Reevaluate your business.
NOTE: Your company must brand itself properly before it can create effective marketing. Without effective marketing, you may waste a lot of time and money for nothing. Take the steps necessary--your company deserves nice things.