A holistic, zero-waste family dedicated to educating the public on all things “green” for your home, family, community and more.
They run a blog, vlog, online store, have published a book and work with a selection of exceptional writers.
PROBLEM #1: Dysfunctional Website
With multiple errors and issues, along with very little branding and customization.
SOLUTION #1:
Upgraded their website’s infrastructure to WordPress, with newest PHP version and dynamic theme. Made site easy to navigate with a recognizable and consistent company image, calls to action, and marketable features
RESULT #1:
Major improvements to the quality and consistency of visitors—went from an average weekly pageview count of 150 to 2,500+ in 1 year.
PROBLEM #2: No Monetization
Their website was costing them money, rather than making them money.
SOLUTION #2:
Added shopping cart and products to website, added 3rd party affiliation, and created complete online sponsorship program.
RESULT #2:
A continued and reliable stream of income fully supporting their website and author-related costs.
