A holistic, zero-waste family dedicated to educating the public on all things “green” for your home, family, community and more.
They run a blog, vlog, online store, have published a book and work with a selection of exceptional writers.
PROBLEM #1: Dysfunctional Website
With multiple errors and issues, along with very little branding and customization.
Upgraded their website’s infrastructure to WordPress, with newest PHP version and dynamic theme. Made site easy to navigate with a recognizable and consistent company image, calls to action, and marketable features
Major improvements to the quality and consistency of visitors—went from an average weekly pageview count of 150 to 2,500+ in 1 year.
PROBLEM #2: No Monetization
Their website was costing them money, rather than making them money.
Added shopping cart and products to website, added 3rd party affiliation, and created complete online sponsorship program.
A continued and reliable stream of income fully supporting their website and author-related costs.