A non-profit sanctuary for destitute ethiopian girls, Children's Heaven offers supportive and developmental services to children who have lost one, or both, of their parents to HIV/AIDS.
They operate 5 days a week to provide clothing, medication, Life skills, school supplies, and more. Their support center is in Ethiopia while their administrative office is in the USA.
PROBLEM #1: Poor Branding
Off-target and aesthetically unappealing.
Instilled branding to properly reflect the age and gender of the children they aid, capture the attention of the donor and send the message of a professional organization through a dramatic logo, color and imagery change.
A solid, professional look-and-feel to the organization with appropriate branding and marketing systems for immediate recognition of what the company does and who it is for.
PROBLEM #2: Website in Disarray
With outdated systems, files and interface. Not presented in a way that encouraged interaction, supported their program or represented their company in a real and meaningful way.
A complete overhaul of their website to use the new branding, create a marketable presentation for donors and encourage future sponsorship.
The website became a resource for all people involved with Children’s Heaven, dramatically increasing donor participation and funding as well as employee effectiveness.
PROBLEM #3: Disorganized Payment System
Sponsors paid across several platforms with inability to track, organize, and analyze information.
Designed an online system which integrates with their website and allows for simple sign-up, payments, tracking, account updates, and more, for the company and its donors.
A payment system that saves the company time, further legitimizes their donations and provides for effective and efficient accounting.
PROBLEM #4: Lack of Internal Organization
Unsure of how many donors they had, which girls were/were not sponsored, where funding was going, accuracy of contact information for donors, and other system-wide issues.
Worked with organization to generate a complete list of donors with their chosen donees, establish a cloud-based storage center for their record keeping and updating, as well as automatically recording financial transactions and recurring donations.
A company which can communicate, across the globe, with live file sharing, live updating, and streamlined bookkeeping--increasing the effectiveness of their entire organization.