Brake Plus – Orlof’s

case study

brake plus

about

A multi-million dollar B2B company focused on saving lives through their innovative safety device.

A module that enhances your 3rd brake light so it pulses 4 times and then goes solid, every time you hit the brake. This drastically decreases the likelihood you’ll be in a rear-end collision.

PROBLEM #1:
Inconsistent Messaging

As well as inconsistent branding, contradicting information, and confusing statistics.

SOLUTION #1:

Updated logo for a more composed and modern look. Renovated all branded materials: social media sites, website, emails, printed materials and so on so they are uniform, professional, and high-quality.

RESULT #1:

A well-branded company image so Brake Plus can confidently approach multinational organizations, governments, and countries, with a distinguished composure. Increased brand recognition and retention along with customers viewing Brake Plus as a more legitimate and serious company.

PROBLEM #2:
Limited Marketing Peripherals

For promotion to current and future clients. Unprofessional presentation at trade shows and booth events.

SOLUTION #2:

Analyzed current systems and future goals of company, then created targeted marketing messages and calls-to-action based on each sector served. Created a complete branding system for events with high-end professional appearance: table drape, large-scale backdrop, business cards, presentation folder, brochure, rack card, custom pens, give-away items, silent loop video with targeted messaging and imagery, and more.

RESULT #2:

A more focused way for each customer segment to interact with Brake Plus, resulting in an increase in sales, customers, and client retention.

PROBLEM #3:
No Business Systems

For information collection, dissemination, and coordination. This resulted in leaving clients and staff confused or uninformed.

SOLUTION #3:

Centralized multiple data sources into one place, so the information can serve Brake Plus’ representatives and customers, be available 24/7, and offer the most current information, documentation, downloads, branding materials, and statistics.

RESULT #3:

Brake Plus is now able to use the collected data to:
make important company and business choices
establish an email marketing campaign
connect with customers on a regular and meaningful basis
easily keep their staff, customers and management well informed

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