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-case study

green mom

about

A holistic, zero-waste family dedicated to educating the public on all things “green” for your home, family, community and more.

They run a blog, vlog, online store, have published a book and work with a selection of exceptional writers.

PROBLEM #1:
Dysfunctional Website

with multiple errors and issues, along with very little branding and customization.

SOLUTION #1:

Upgraded their website’s infrastructure to WordPress, with newest PHP version and dynamic theme. Made site easy to navigate with a recognizable and consistent company image, calls to action and marketable features

RESULT #1:

Major improvements to the quality and consistency of visitors--went from an average weekly pageview count of 150 to 2,500+ in 1 year

PROBLEM #2:
No Monetization

Of their website--company losing money each month.

SOLUTION #2:

Added shopping cart and products to website, added 3rd party affiliation and created complete online sponsorship program.

RESULT #2:

A continued and reliable stream of income fully supporting their website’s costs.

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